Instaclubs: How social media benefits RU organizations

by Kel Faherty / Staff Reporter

RU clubs have become more acquainted with social media in the midst of the COVID-19 pandemic. Photo courtesy of Unsplash.com.

Clubs and student-run organizations have been a staple of colleges all around the United States since December 1980 with the creation of The College Club of Boston. However, back then, clubs were much different to what is seen today. The rise of social media has integrated itself into a plethora of clubs, including the ones at Roosevelt University. How does social media affect club life?

“Social media helps facilitate our messages as a club because of the impact it has had on our generation,” said Aditi Vala, freshman biology major and outgoing marketing and social media coordinator for SPEED. “We have been brought up with technology all around us, and using social media helps us promote our events and reach out to students who may have not known about us beforehand.”

Vala said that these sorts of apps help in the way that they are programmed. “The algorithm helps as well, knowing that our followers can always see our posts and ask questions makes the best out of our Instagram page.”  

Such has been proven true as Instagram recently removed chronological order and put the accounts one follows and interacts with the most at the top of one’s feed. Furthermore, to Jessica Garcia, junior international studies major and SPEED’s university collaborator and outreach coordinator, the way people are naturally wired leads to social media success. 

“In my opinion, most people check their social media more than once a day, and whenever SPEED posts something, it reaches students faster,” Garcia said. “Students can also easily slide up in our stories and ask questions about events. I find that posting polls on Instagram allows students to be surveyed faster and easier, allowing us to find out what students are interested in and other opinions they have.”

 In this way, Garcia said that social media is interactive and provides a helping hand when SPEED, or any RU club, is out of reach. 

However, social media has its downsides for the SPEED crew.  Jaila Carr, music performance for horn major and volunteer and recruitment coordinator for SPEED, said, “The only downside to having our club solely on social media is that it’s hard to get students to come to the events because they have to be following our page.” On Instagram, each person selects who they follow, and unless they go to the explore page, they will only see those people. 

Moving forward to the upcoming school year, Jose Morales, junior criminal justice major and SPEED’s logistics and assessment coordinator, said, “One thing I am looking to expand in terms of social media is our comeback to the year of 2021-22 since most of our events were virtual, just to make our events more fun like in-person events. I feel like more people will go to in-person [events] than virtual. It is something we have struggled with this year.”

In terms of recommendations for other clubs looking to expand their social media experiences, Vanessa Ayala, senior psychology major and SPEED chair, said, “I would recommend for smaller clubs to tag and follow other RU organizations, teams and offices. This way, they could always tag others and ask them to repost their flyers and information to share with the Roosevelt community.” Ayala also said that she believes their marketing should be eye-catching in order to gain more attention. 

“It’s important to make events that will be tailored to students or all of the RU community, but in doing so, you need to make sure you are creating inclusive events,” Ayala said.



Categories: Feature

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