Iridium 77 The Lab – Photo Essay

Richard L. Figueroa
Staff Reporter

Gregory Williams also known as “Platinum” founded his very own clothing brand in 2008. Today Platinum supplies your local Chicagoan “hypebeast” with urban street wear fashion with brands such as Supreme, Bape, Off White, and his very own brand Iridium. He has two stores in downtowns Block 37 one in Wicker Park and another in Atlanta, GA. His clothing brands name comes from him background in biochemistry. Iridium element 77 on the periodic table of elements is the purest form of Platinum. That is were both his alias and his brands names come from.



Categories: Feature, Feature, Recent Posts, Recent Stories, Web Exclusive

Tags: , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: