Iridium 77 The Lab – Photo Essay

Richard L. Figueroa
Staff Reporter

Gregory Williams also known as “Platinum” founded his very own clothing brand in 2008. Today Platinum supplies your local Chicagoan “hypebeast” with urban street wear fashion with brands such as Supreme, Bape, Off White, and his very own brand Iridium. He has two stores in downtowns Block 37 one in Wicker Park and another in Atlanta, GA. His clothing brands name comes from him background in biochemistry. Iridium element 77 on the periodic table of elements is the purest form of Platinum. That is were both his alias and his brands names come from.

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