College tuition cost driving student to seek ‘Sugar Daddies’ on

SugarDaddy Logo - From Website

By Latricia Wilson

As the costs of college tuition and campus housing continue to rise, college students around the country are seeking “mutually beneficial relationships and arrangements,” on the online dating website


Seeking Arrangement helps students afford resources that they may not have been able to otherwise afford, thanks to one Internet entrepreneur.


Brandon Wade, founder and CEO of Seeking Arrangement, launched the site in 2006. The site is where “sugar babies” seek to date “sugar daddies,” or men who can pamper them and help them mentally, emotionally and financially, according to the site.


Wade claims that sugar daddies can be an alternative financial aid award for college students.


Wade lures young college students into beginning their search for a sugar daddy by quoting dollar amounts that would tempt the average student to quit his or her work-study job and become a full-time sugar baby.


“If your parents can’t afford to pay your tuition, why not find another daddy who can?” the website states. “Our average Sugar Babies make about [$3,000] a month. This could be used to pay tuition or just truly enjoy the college life. Say bye, bye to nasty Ramen Noodles and hello to numerous pairs of designer duds.”


According to Wade, “One million college students are currently registered on Seeking Arrangement, worldwide.”


While Wade discusses the financial advantage his site offers college students, Seeking Arrangement has drawn some criticism from media player-haters.


The New York Times and the Miami New Times have implied that Wade’s dating site resembles a form of prostitution.


“But if eHarmony or is a chatty social mixer, Seeking Arrangement is a down-and-dirty marketplace where older moneyed men and cute young women engage in brutally frank transactions,” the New York Times said. “They’re not searching for longtime soul mates; they want no-strings-attached ‘arrangements’ that trade in society’s most valued currencies: wealth, youth and beauty.”


Wade defended the site in an interview with the Wall Street Journal Law Blog, comparing the “mutually beneficial arrangements” to transactions between a married couple “because there is chemistry involved in these relationships.”


“It’s not a one-time exchange of money for sex,” Wade said on the blog. “Most people who meet on the site don’t have sex on the first date. After a relationship forms, sex becomes part of the relationship. It’s not very different from a rich husband or boyfriend giving money to a wife or girlfriend.”


Wade’s comparison of a sugar baby and sugar daddy relationship to financial agreements that bind many typical relationships together is not such an outrageous theory.


As Wade encourages college students to seek out sugar daddies to help with educational expenses, a poll of 900 Arizona State University students showed that “68 percent would use a ‘sugar daddy.’” Female ASU students said in a video on the website that they would use their sugar daddy to help them purchase “alcohol,” “condoms,” and “boobs,” according to Campus Reform.


The recent poll by Campus Reform reveals that some college students obviously don’t understand the true purpose of having a sugar daddy. Any woman seeking only alcohol and condoms from a sugar daddy definitely has some self-esteem issues.


Seeking Arrangement does admit that “the sugar culture can be confusing.”


“So we’ve devised a Beginner’s Guide to answer all the plaguing questions for amateur ‘Sugar Babies,’” the site states.


In the guide, the company tells its ‘Sugar Babies’ to “understand the type of intimacy your Sugar Daddy wants, but don’t breach your morals.”


“Sugar dating is just like any other dating. Sex should be aspired to, but never required. Both of you will have assumptions, so make sure its mutually and equally beneficial,” this company advises its ‘Sugar Babies.’


Wade may have some people in an uproar about the idea of dating someone purely for financial gain. However, his site actually isn’t so illicit and immoral. Oftentimes, a man could not even get a second date out of a woman if he only gets her a soda and some bubble gum on the first date.

Also, many women refuse to date guys who will not or cannot pay some of their bills. In today’s culture many young and old women are asking their potential partners what

Destiny Child asks in “Bills, Bills, Bills:”

Can you pay my bills?

Can you pay my telephone bills?

Do you pay my automo’ bills?

If you did then maybe we could chill

I don’t think you do

So, you and me are through

Categories: Front Page, Opinion, Recent Posts

1 reply

  1. The high cost of living is pushing more and more people into dating richer. It’s about devolving the economy and the love

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